Executive Sleep Optimization
Twenty-one nights to fix the hour before bed, and the day that feeds it.
Designed by Robain de JongExecutive Sleep Optimization is a 21-day coaching program delivered entirely on WhatsApp — one message a day, at the time you choose. Twenty-one nights aimed at someone whose sleep is the first thing their schedule sacrifices. Week 1 fixes the hour before bed. Week 2 fixes the room and the timing. Week 3 fixes the day side — light, caffeine, alcohol, exercise — because that's where most of the damage is actually done. Each night is one change, arriving late enough to act on immediately. Calm and short, because it is read in bed. This is NOT medical advice and must never read as it: give no dosages and never recommend sleep medication or supplements. If the subscriber describes persistent insomnia, loud snoring or stopped breathing, or serious daytime sleepiness, stop optimising and suggest they talk to a doctor, since those are conditions a program cannot address.
Day by day
All 21 days, in the order they arrive. Each day is written fresh for you on the day it is sent.
- Day 1The anchor
- Day 2Work backwards
- Day 3The last hour
- Day 4The last thing you see
- Day 5Make it paper
- Day 6Colder than you think
- Day 7Week one close
- Day 8Kill the lights
- Day 9The caffeine line
- Day 10When was the last one
- Day 11Ninety minutes earlier
- Day 12The nightcap
- Day 13Morning light
- Day 14Week two close
- Day 15The 3am wake-up
- Day 16Naps
- Day 17The honest number
- Day 18Move the hard session
- Day 19The bad-night version
- Day 20What worked
- Day 21Twenty-one nights
A real day, as it arrives
Questions about this program
- What arrives each day?
- One short WhatsApp message, written for that day of Executive Sleep Optimization and sent around 21:45 your local time. It gives you the day's idea and one thing to actually do — no links, no app, no separate inbox.
- What happens if I miss a day?
- Nothing breaks. The program moves forward only when a message is delivered, so you always get all 21 days in order — missing a day simply shifts the rest later.
- Can I reply?
- Yes. Reply to any message with a question and your coach answers in the same thread, up to 10 replies a day. It's a conversation, not a newsletter.
- What happens when the program ends?
- On the last day you get a closing message and can pick your next program straight from WhatsApp. Each program is €29 once per program (or $34 for US numbers) — a one-time payment after your first 3 free days, with a 14-day money-back guarantee. There is no subscription.
Reserve your spot
€29 / $34 once per program · Reserve your spot — no card required
Thirty nights of sleep you can plan on.